Friday, 20 December 2013

Ladybird Books - How Britain Got the Reading Bug

Our Ladybird book cards have proved to be hugely popular with classic images brought bang up to date with contemporary and snarky messages. BBC Four are broadcasting a Timeshift documentary on Sunday 22.12.13 devoted to exploring the story of Ladybird books.

Watch a clip from the documentary here.

"To millions of people, Ladybird books were as much a part of childhood as battery-powered torches and warm school milk. These now iconic pocket-sized books once informed us on such diverse subjects as how magnets work, what to look for in winter and how to make decorations out of old eggshells. But they also helped to teach many of us to read via a unique literacy scheme known as 'key words'. Ladybird books were also a visual treat - some of the best-known contemporary illustrators were recruited to provide images which today provide a perfect snapshot of the lost world of Ladybirdland: a place that is forever the gloriously ordinary, orderly 1950s."

Ladybird books were also featured on the Woman's Hour programme on BBC Radio 4 today and will feature in the Radio 4 Today programme on the 21.12.13.


The above cards and many more great designs at Cool Cards - Ladybird Book Cards