Sunday, 4 February 2007

Hallmark Holiday

From Wiki

"A Hallmark Holiday is a disparaging term used to describe a holiday that exists primarily for commercial purposes, rather than to commemorate a truly significant religious or secular event. The name comes from Hallmark cards, a company that presumably benefits from such manufactured events.

Examples of holidays that have been called as "Hallmark holidays" include Secretary's Day, Mother's Day, Father's Day, and Sweetest Day. Valentine's Day is likewise often cited as a holiday that has been co-opted by commercial interests to the point where it has been reduced in status to a "Hallmark holiday", though it does have a longer historic legacy than most."

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