Greeting Cards Market Is on the Upswing as Card Shoppers Turn to Speciality Retailers for More Specialized Product Offerings.
New Study From Unity Marketing Finds That Greeting Cards Were the Fastest Growing Category in the Overall Stationery Market.
In 2006 the market for greeting cards made a big comeback after four years of steadily declining sales, rising over 11 percent from 2004 to 2006. In 2006 the market for greeting cards climbed to over $10 billion. This according to the latest report on the stationery market from Unity Marketing.
This revival of speciality retail for greeting cards comes after years of a steady drop in the number of speciality retailers in the card and gift segments. The number of gift shops dropped 21 percent from 75,0102 stores in 2002 to 59,032 shops today. Speciality card shops declined even more -- 33 percent from 8,135 in 2002 to 5,391 currently.
Source Marketwire
New Study From Unity Marketing Finds That Greeting Cards Were the Fastest Growing Category in the Overall Stationery Market.
In 2006 the market for greeting cards made a big comeback after four years of steadily declining sales, rising over 11 percent from 2004 to 2006. In 2006 the market for greeting cards climbed to over $10 billion. This according to the latest report on the stationery market from Unity Marketing.
This revival of speciality retail for greeting cards comes after years of a steady drop in the number of speciality retailers in the card and gift segments. The number of gift shops dropped 21 percent from 75,0102 stores in 2002 to 59,032 shops today. Speciality card shops declined even more -- 33 percent from 8,135 in 2002 to 5,391 currently.
Source Marketwire
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