A Joyous Christmas Tide
At current count, around 1500 Vintage Christmas Postcards available from CardCow
A fascinating slice of the history, style and presentation of Christmas postcards throughout the world.
THE ART OF GREETING CARDS - - www.coolcards.co.uk
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The Gallery Collection, the leading business Christmas card and personal Christmas card publisher, announces the use of vegetable-based inks in the printing of its greeting cards. The publishing company, which recently decided to go green, has been making numerous eco-friendly investments to show the company’s dedication and commitment to a cleaner environment.
The Gallery Collection’s greeting cards are finished at print shops that utilise agri-based inks made from vegetable oils, such as linseed oil. These vegetable-based inks were common prior to the 1960s, but petroleum-based inks popularized over the past several decades due to cheaper costs.
Used as a substitute for petrochemical inks, vegetable inks significantly reduce toxic VOCs, benefiting the environment, the atmosphere, and print shop workers. Vegetable inks are also developed from renewable sources, whereas the global supply of petroleum will be exhausted indefinitely in years to come.
“The Gallery Collection is committed to making decisions that minimally impact the environment,” declared H.L. DeVore, Chief Marketing Officer of Prudent Publishing, The Gallery Collection’s parent company. “As a publisher of greeting cards, we have an obligation to our planet. We want our company to leave a smaller imprint on the environment, and this needs to reflect all aspects of our business…including the ink used to print our cards.”
To learn more about agri-based inks, please visit The Gallery Collection’s vegetable-based inks information page at http://www.gallerycollection.com/articles/vegetableinks.htm.
For years now, as one stared with increasing despair at the studly stud, dirty old man, and bathroom “humor,” new categories of card were blossoming luxuriantly. “Celebrating your divorce” or “For my second stepmother” cards began popping up regularly among the “From the dog” or “Incompetent duffer” standards. And this year’s display at a Manhattan stationer’s did not disappoint. In the small section devoted to Hallmark’s “African-American” line (of course there is one; it is called “Mahogany”), two card pockets advertised “For mother on Father’s Day” options. One card had apparently already sold out. The other was a tasteful and ingeniously designed card in the Mahogany line’s characteristic earthtones, with a lovely charcoal drawing of a beautiful black woman in one-quarter view.
The front of the card reads:
for My Mother
ON FATHER’S DAY
You hear a lot of talk
these days about
children growing up
without a father—
without this
and without that.
You hardly ever hear
About the mothers who,
In spite of everything,
Raise their children to be strong,
To believe in God, to work hard
To make their lives worthwhile . . .
The message inside the card continued:
That’s the story
I’d like to tell
Because that’s
How you raised me.
In spite of it all,
it’s our story . . .
I made it because of you.
Have a wonderful day.
DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c56934) has announced the addition of Greeting Cards Market Report Plus 2006 to their offering.
The UK greetings cards industry is a mature one, in which the value of retail sales is virtually static and competition is intense. While dominated by the US giants Hallmark Cards and American Greetings, there is a myriad of small publishers that contribute to the diversity of the UK industry and the innovation for which it is justifiably renowned. More than a quarter of UK publishers of items other than newspapers currently have turnovers of less than £50,000, while just 1.3% achieves sales in excess of £5m.
The days of high profit margins for greetings cards publishers look to be well and truly over in this oversupplied market. Bearing in mind the relatively low production cost of a card compared with the average selling price, margins should be healthy, but publishers have little choice but to comply with the increasingly stringent demands of multiple retailers (including the leading supermarket chains). Another characteristic of the market is the growth in the discount retailing of greetings cards. These difficulties have resulted in many corporate casualties and near-casualties. Further consolidation on both the retailing and publishing sides of the industry looks inevitable in the future.
In common with other manufacturing sectors, the UK publishing industry struggles to compete with overseas operators with lower production costs. Some companies, including International Greetings PLC and Hallmark Cards PLC, have moved some of their own production facilities overseas. The UK now has a trade deficit in greetings cards — whereas its surplus was as high as £31.2m in 1995.
On the positive side, longevity and expanding family networks through divorce and remarriage mean an increase in the number of card-giving occasions and of potential recipients for greetings cards. The industry continues to endeavour to persuade the card-buying public to embrace more card-sending occasions. While there is a price-sensitive sector of the market, it is also the case that many consumers do not begrudge spending significant amounts on quality cards that serve as keepsakes, and the UK has the highest per capita consumption of greetings cards, with the average consumer sending 55 cards each a year. It is little wonder, then, that the industry put up such a fight to prevent the imposition of Pricing in Proportion (PIP) by the Royal Mail. Its failure to do so means that the scheme, effective from August 2006, makes it more expensive to post letters and cards of other than standard size and weight. It is to be hoped that its implementation does not stunt creativity in the industry or confuse consumers into sending fewer cards. In a difficult market, the UK greetings cards industry can do without such negative aspects, as it strives to maintain a buoyant market value.
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