Freelance Greeting Card Artists Required

Looking for work as a greeting card designer or artist?

For an up-to-date list of all Greeting Card Association members who are looking for freelance artists click here.

General Facts: U.S. Greeting Cards

Source: Greeting Card Association - United States.

U.S. consumers purchase approximately 7 billion greeting cards each year, generating nearly $7.5 billion in retail sales.

More than 90 percent of all U.S. households buy greeting cards, with the average household purchasing 30 individual cards in a year.

The average person receives more than 20 cards per year, about one-third of which are birthday cards.

Greeting cards range in price from 50 cents to $10, although counter cards typically cost between $2 and $4. Cards featuring special techniques, intricate designs and new technologies are at the top of the price scale.

The exchange of greeting cards is one of the most widely accepted customs in the U.S. There are cards for virtually any occasion or relationship, and they are widely available. Approximately 100,000 retail outlets around the country carry greeting cards.

Women purchase more than 80 percent of all greeting cards.
Although women are more likely than men to buy several cards at once, men generally spend more on a single card than women.

There are two categories of greeting cards -- Seasonal and Everyday. Total card sales are split approximately 50-50 between the two types.

The most popular Everyday cards are Birthday (60%), Anniversary (8%), Get Well (7%), Friendship (6%), and Sympathy cards (6%).

The most popular Seasonal cards are Christmas (60%), Valentine's Day (25%), Mother's Day (4%), Easter (3%), and Father's Day (3%) cards.

Nine out of 10 Americans say they look forward to receiving personal letters and greeting cards because cards allow them to keep in touch with friends and family and make them feel they are important to someone else.

Although e-mail, text messaging and phone calls are valued by Americans for helping them communicate with family and friends, the majority of Americans say they prefer the old-fashioned handwritten card or letter to make someone feel truly special.

Cool Cards Gay Greeting Cards

Cool Cards have long been on the hunt for sensitive and stylish Gay and Civil Partnership cards.
We now proudly welcome Pogoplum as the latest greeting card publisher to Cool Cards.
Whichever term you prefer... Gay Wedding, Civil Partnership, Gay Friendship... Cool Cards are proud to offer these contemporary gay greeting cards. Classic gay celebration and friendship cards:
.:Click:. View Gay Cards at Cool Cards

How Green Is Our Valley?

Greening the Greeting Card Industry
Via: GCA

...The time could be nigh for a universal grading that will clearly state the heritage of each card. “I would love to see the environmental credentials of not just the card but also the envelope and packaging to be made compulsory for all, so that consumers can make an informed choice when buying their greeting cards,” suggests Susanna Morrish from Glebe Cottage.

Besides board and envelopes, packaging is another element that is coming under the environmental spotlight. While paper can be fairly easy to recycle, individual cellowrapping is not. Some publishers, notably Glebe Cottage, Canns Down Press and Art Angels have recently begun using bags made from corn starch, which is fully compostable, while Roger La Borde is looking at introducing biodegradable bags on all its cards for 2007 so this looks to be something that will develop quite quickly in the next couple of years. “There is a small cost concern when it comes to using corn starch bags rather than those made from polypropylene but we can just about manage to absorb these costs. I am sure that as publishers begin to increase demand for these bags, I am pretty confident that the prices will reduce in line with this,” predicts Robert Hartford, director of Canns Down Press.

The UK printing industry has long been governed on minimising any damage to the environment (with greeting card specialist Loudwater being the first in the trade to gain the highest ‘green’ credentials) but there is the inevitable environmental cost of transporting the materials to consider. “To be honest I don’t think it’s enough to just to look at the product and pander to public concern by undertaking a defensive marketing exercise. We feel we are going to have to review the so-called carbon footprint of all our business activities and we are just starting the process of assessing everything, from our electricity suppliers to our how long our computers stay on for in a bid to try to reduce the size of this footprint,” explains Tim Solnick, director at Roger La Borde.

At the moment, public concern over the environmental credentials of the greeting card industry has been relatively low key – there are bigger fish to fry when it comes to potentially harmful manufacturing. However, as the ecological situation worsens and global warming hots up, so society’s demand for every aspect of manufacturing and consumerism to be environmentally responsibly is likely to increase. Add this to the fact that it is in everyone’s best interest to protect our precious planet as much as possible, in any way possible, and it becomes clear that taking a strong eco-friendly approach is essential, even for those who don’t list ‘tree-hugging’ among their hobbies...

Read More: Via GCA .:Click:.

Wind Power Cards

Greeting Card Publisher, Gallery Collection, Announces Wind Power Commitment
"We are trying to do the right thing for our planet," declared H.L. DeVore, Chief Marketing Officer of Prudent Publishing. "We want to conduct our business in a fashion that minimally impacts the environment and makes good economic sense."
The Gallery Collection's commitment to wind power actually began in 2006, but the company made the decision to stay quiet and see how the political and economic landscape developed for "green corporate behavior." DeVore admits to some reluctance about making the move to wind power, stating: "It seems there are always people looking to criticize you for not going far enough." He further comments, "These critics hurt the world and make people reluctant to do their small part. Green should not be about extremes. Green should not be a political issue. We are trying to do our small part to help the environment and send energy dollars into friendlier hands."
Via Marketwire .:Click:.

Wind Power to Propel The Gallery Collection into the Future
The Gallery Collection has made a commitment to wind power energy, specifically in the manufacturing of our greeting card stock and envelope stock. Currently, we sell 163 (cards) that are produced in windpower paper mills. Additionally, all of our envelopes are made in these eco-friendly facilities which are utilizing Green-e (.:Click:.) certified renewable energy.
Via The Gallery Collection .:Click:.

Cool Cards comment: We haven't been able identify which paper mills are used in order to validate these statements. Perhaps Gallery Collection could provide further information?
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Cool Cards were very pleased to receive a comment from Mr. DeVore, who informs us that The Gallery Collection use paper mills owned by Mohawk Fine Papers.
Many thanks Mr. DeVore and congratulations on your excellent green credentials!

Email Scam Alert

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For My Mother... on Father's Day

Happy Father’s Day, Mom!
Hallmark cashes in on family breakdown.

From: City Journal

The mandatory trek to the greeting card display, whether for an artificial holiday such as Father’s Day or for a birthday, is occasion for fear and loathing. There is only one melancholy upside to the rising muck of cards devoted to flatulence, impotence, and outsized mammary glands: Hallmark provides a darn good barometer of social breakdown—transformed, with all the cheerful non-judgmentalism of capitalism, into a business opportunity.

For years now, as one stared with increasing despair at the studly stud, dirty old man, and bathroom “humor,” new categories of card were blossoming luxuriantly. “Celebrating your divorce” or “For my second stepmother” cards began popping up regularly among the “From the dog” or “Incompetent duffer” standards. And this year’s display at a Manhattan stationer’s did not disappoint. In the small section devoted to Hallmark’s “African-American” line (of course there is one; it is called “Mahogany”), two card pockets advertised “For mother on Father’s Day” options. One card had apparently already sold out. The other was a tasteful and ingeniously designed card in the Mahogany line’s characteristic earthtones, with a lovely charcoal drawing of a beautiful black woman in one-quarter view.

The front of the card reads:

for My Mother

ON FATHER’S DAY

You hear a lot of talk

these days about

children growing up

without a father—

without this

and without that.

You hardly ever hear

About the mothers who,

In spite of everything,

Raise their children to be strong,

To believe in God, to work hard

To make their lives worthwhile . . .

The message inside the card continued:

That’s the story

I’d like to tell

Because that’s

How you raised me.

In spite of it all,

it’s our story . . .

I made it because of you.

Have a wonderful day.

UK Now Has a Trade Deficit in Greetings Cards

The UK Now Has a Trade Deficit in Greetings Cards — Whereas Its Surplus Was as High as £31.2M in 1995 States New Report, Greeting Cards Market Report Plus 2006

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c56934) has announced the addition of Greeting Cards Market Report Plus 2006 to their offering.

The UK greetings cards industry is a mature one, in which the value of retail sales is virtually static and competition is intense. While dominated by the US giants Hallmark Cards and American Greetings, there is a myriad of small publishers that contribute to the diversity of the UK industry and the innovation for which it is justifiably renowned. More than a quarter of UK publishers of items other than newspapers currently have turnovers of less than £50,000, while just 1.3% achieves sales in excess of £5m.

The days of high profit margins for greetings cards publishers look to be well and truly over in this oversupplied market. Bearing in mind the relatively low production cost of a card compared with the average selling price, margins should be healthy, but publishers have little choice but to comply with the increasingly stringent demands of multiple retailers (including the leading supermarket chains). Another characteristic of the market is the growth in the discount retailing of greetings cards. These difficulties have resulted in many corporate casualties and near-casualties. Further consolidation on both the retailing and publishing sides of the industry looks inevitable in the future.

In common with other manufacturing sectors, the UK publishing industry struggles to compete with overseas operators with lower production costs. Some companies, including International Greetings PLC and Hallmark Cards PLC, have moved some of their own production facilities overseas. The UK now has a trade deficit in greetings cards — whereas its surplus was as high as £31.2m in 1995.

On the positive side, longevity and expanding family networks through divorce and remarriage mean an increase in the number of card-giving occasions and of potential recipients for greetings cards. The industry continues to endeavour to persuade the card-buying public to embrace more card-sending occasions. While there is a price-sensitive sector of the market, it is also the case that many consumers do not begrudge spending significant amounts on quality cards that serve as keepsakes, and the UK has the highest per capita consumption of greetings cards, with the average consumer sending 55 cards each a year. It is little wonder, then, that the industry put up such a fight to prevent the imposition of Pricing in Proportion (PIP) by the Royal Mail. Its failure to do so means that the scheme, effective from August 2006, makes it more expensive to post letters and cards of other than standard size and weight. It is to be hoped that its implementation does not stunt creativity in the industry or confuse consumers into sending fewer cards. In a difficult market, the UK greetings cards industry can do without such negative aspects, as it strives to maintain a buoyant market value.

Source

Greeting Card Universe

Greeting Card Universe Revolutionizing the Paper Greeting Card Industry

Poised to transform the eight billion dollar paper greeting card industry long dominated by two major players, American Greetings and Hallmark, BigDates Solutions launches GreetingCardUniverse.com

In the first 30 days of operation GCUniverse has already attracted over 70 artists boasting over 1,000 cards. By summertime GCUniverse expects to offer over 5,000 unique cards, far surpassing the selection in card stores today. BigDates CEO Nasser Gaemi asserts, "GCUniverse will quickly become the largest online greeting card store offering a limitless selection of 'direct from the artist' cards."

GCUniverse makes it possible for essentially any freelance artist to sell paper greeting cards online and earn an unconventional 50 cents per card sold. With little effort and zero fees artists can create online storefronts featuring their cards within minutes.

"I used to sell my greeting cards on CafePress. My GCUniverse store was so much easier and quicker to set up. GCUniverse is a 10+" contests artist Christine Quimby.

Using print-on-demand technology GCUniverse can print virtually any art on a paper greeting card, by the thousands or one card at a time. Priced at $2.49 plus postage per card, artists can even afford to stock their own card inventories.

"Artists can put greeting cards out there without the printing expense overhead. GCUniverse is easy to use, my shop simple to set up, and the staff interested in feedback," says artist Heather Castles.

"I am so happy to be a part of Greeting Card Universe. I am really starting to believe that I can earn a living as an artist and selling greeting cards is just the beginning." - Kimberly Hillhouse Strole, Grain Valley, MO, USA

"The fact that I can put my art on a greeting card and avoid the time consuming and rejection filled submission process is a real coupe! GCU has given me great encouragement and business savvy." - Chris Perry, Fort Worth, TX, USA


Greeting Card Universe

Writing Greeting Cards

From American Chronicle

How To Get Paid Writing Simple Greeting Cards

"Most of us enjoy getting greeting cards from time to time. Birthdays, anniversaries, holidays, the birth of a baby, and other occasions mean even more to us when we are remembered by friends, relatives and colleagues. A well written card can make a genuinely personal statement for any occasion. That's why greeting cards continue to be a sincere and effective means of communication. In fact, the demand for greeting cards is such that it is now a multi-billion dollar industry and still growing.

Writing greeting cards on a free-lance basis is a creative way for writers to make excellent part-time money. In some cases, extremely talented and prolific writers can write greeting cards full time and make a comfortable living. Of course, the amount of success a free-lance writer can expect from writing greeting cards depends on talent, initiative, knowledge of the industry, and time devoted to creating new ideas and concepts.

While the greeting card industry is not stagnant, and new ideas and trends are frequently being developed, the three basic card categories remain the same -- traditional, studio (or contemporary) and alternative. And when publishing a line of greeting cards, in any category, a company must cater to the people who are most likely to buy and send cards. In most cases, that means women between the ages of 18 and 50. So the majority of companies are looking for cards that target issues these women care about; relationships, success, religion, money, health, and so on.

Here are several of the most sought after types of card ideas:

(1) Birthdays. Since there's never a shortage of birthdays, the market for original birthday cards, both humorous and serious, remains a steady market for writers. Birthday cards can make us laugh about getting older, or they can be sensitive, serving as a reminder of the positive side of life, past and future.

(2) Friendship. Good friends are hard to find, and keep. That's why friendship cards continue to be a profitable part of the greeting card industry. Most friendship cards deal with the general value of friendship, or the significance of a specific friendship. Again, both humorous and serious card ideas are acceptable to most greeting card companies. The main thing is that the ideas must be original and genuinely and clearly express some positive aspect of friendship.

(3) Get Well. Like birthday cards, the need for get well cards remains constant. Most people with not-so-serious illnesses appreciate humorous get well cards. But, prospective writers should be cautioned to stay away from over-used and worn out hospital humor concerning hospital gowns, hospital food and so on. Greeting card companies are looking for fresh ideas, not a re-working of old ones. There is also a need for non-humorous get well cards that express appropriate, and sensitive sentiments toward someone experiencing a serious illness. What greeting card companies are looking for here is a sensitive approach to a serious, and even grave situation. Sometimes the sentiment "get well soon" is not appropriate, even for get well cards.

(4) Sympathy. Unfortunately, sympathy cards are always needed. To fill that need, a writer must be able to address the loss of a loved one with good taste and sensitivity.

(5) Love And Romance. Writers of love and romance card ideas will do well to address all kinds of love and different aspects of romance; first love, long-term romantic relationships, marriage, sharing, trust, commitment, renewing an old romance, and so on. The market is good for both humorous and serious cards addressing the themes of love and romance.

(6) Support And Encouragement. This type of card has increased in popularity over the past decade and offers creative writers a good deal of opportunity. These cards can be given to friends, relatives, colleagues, lovers -- anyone who might need to know that they are not alone. The most common message with this type of card is "I'm here for you." These cards offer both encouragement and support, and can be treated in either a serious or humorous manner.

(7) Inspirational Cards. Most companies looking for inspirational cards request messages that address spiritual or human potential. These cards normally deal with some aspect of personal growth, are non-humorous, utilize sensitive language, and require an understanding of the spiritual and human condition.

(8) Alternative Cards. These cards are designed for non-traditional sending occasions. The most common card ideas in this line are those offering congratulations for a new job, job promotion, or raise in salary. More serious issues, such as divorce, terminal illness, and substance abuse, are also top-selling themes in the alternative card line.

The main thing a writer should remember is that greeting card companies are all looking for fresh ideas and messages, not time-worn cliché’s and sappy sentiment. Greeting card messages should be immediate and clear. Writers should avoid wordy or complex messages, and be direct and original. In short, most greeting card companies are looking for ideas they haven't seen or heard before."

Read more
.:Click:.

Anti Valentine

You can't beat a good bit of greeting card tolerance...

From The Middle East Times










"SRINAGAR, India -- A Muslim women's group in revolt-hit Indian Kashmir group burned greeting cards and beat young couples to stop people celebrating Valentine's Day, witnesses said Tuesday.

The separatist Dukhtaran-e-Millat (Daughters of the Nation) raided restaurants and showered blows on some couples and then burned cards during a rally in the summer capital's center, a witness said.

The group, along with an Islamic association called the Forum Against Social Evils, regularly wage morality campaigns against movies and other emblems of popular Western culture that they deem un-Islamic.

"We will not allow Western culture to take roots in Muslim Majority Kashmir," chanted several dozen marchers led by Dukhtaran-e-Millat chief Aasiya Andrabi.

Kashmir's Muslim population is socially conservative, but in recent years couples have openly dated in parks, restaurants, and Internet cafes.

The forum, an umbrella group that includes Dukhtaran-e-Millat, warned in newspaper ads last week that it would attack anyone found marking Valentine's Day in Kashmir where Islamic separatists have been battling New Delhi's rule since 1989.

Read more
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Anti Valentine

"Death to Valentine's Day!"

From the China Post

"Hardline Hindu activists protested against celebrations of St Valentine's Day in the Indian capital on Wednesday calling them immoral and a corruption of the country's ancient civilization.

Marking the year's most romantic day has become increasingly popular in India, led by retailers who do healthy business selling rose-colored greeting cards and heart-shaped balloons, and restaurants offering discount candlelight meals for two.

But it has also sparked demonstrations.

About 150 members of the pro-Hindu political party Shiv Sena gathered in New Delhi, shouting "Down with Western culture!" and "Death to Valentine's Day!" as they waved saffron-colored flags.

"Valentine's Day promotes obscene cards and nudity and encourages our youngsters to be publicly affectionate in parks and other places -- this is against our ancient civilization," said Jai Bhagwan Goyal, head of Shiv Sena in the capital.

"This western creation is corrupting our young people and making them have immoral thoughts ... we are already seeing that there are more evil crimes like rape happening in India." In Mumbai, the scene of violent protests in the past, love seemed to conquer all and the day passed off peacefully.

Tens of Shiv Sena protesters burnt Valentine's cards in the western city of Jaipur and tried to enter the city's main park to harass courting couples, but were stopped by police.

In the Muslim-majority state of Kashmir, at least a dozen women covered from head to toe in black burqas, stormed into several restaurants in Srinagar, telling couples to go home and stay away from "unIslamic" Valentine's Day celebrations.

"Valentine's Day is against Islamic teachings, our ethos and culture," said Andrabi, chief of Dukhtaran-e-Milat (Daughters of the Muslim Faith). Satellite television, the Internet, films and travel have led traditionally conservative middle class Indians to adopt more liberal attitudes towards sex.

But public hugging and kissing, even in urban areas, still invite angry stares, lewd comments and even beatings."

Read more
.:Click:.

Free Greeting Cards

From SmileMailer.com

Making a Difference One Greeting Card At A Time...

"On your request, we will send, by regular postal mail, with a first-class stamp, free of charge, a real paper "Thinking of You" or "Get-Well" greeting card, hand-addressed and handwritten to anyone within the US who is in need of emotional support and a kind encouragement.

Do you know anyone who is:

* Hurt emotionally
* Down with depression
* Hurt physically (accident, illness...)
* Hospitalized (either child or adult)
* Shut-in / lonely
* Going through divorce
* Laid off from work or lost a job by any other means
* Lost a loved one
* Going through especially trying times

"Ever since I can remember, I have always loved receiving mail and writing greeting cards by hand. Growing up in Communist Hungary, I hardly ever received mail so when I moved to the US in 1993 and found out that you can get a lot of free stuff here via mail, I have sent off for just about everything and I still do! I know firsthand the joy of receiving mail! Mail, especially hand-addressed mail makes you feel special. It makes you feel like someone took the time to sit down and handwrite your name and address! To this day I still await mail every day with the same joy and anticipation that I a child has awaiting the opening of presents on Christmas Eve. It is my prayer and my hope that my humble service, SmileMailer.com, will help spread joy, hope and inspiration to many waiting people worldwide and will help your organization raise the needed funds!!"

Read more
.:Click:.

Hallmark Holiday

From Wiki

"A Hallmark Holiday is a disparaging term used to describe a holiday that exists primarily for commercial purposes, rather than to commemorate a truly significant religious or secular event. The name comes from Hallmark cards, a company that presumably benefits from such manufactured events.

Examples of holidays that have been called as "Hallmark holidays" include Secretary's Day, Mother's Day, Father's Day, and Sweetest Day. Valentine's Day is likewise often cited as a holiday that has been co-opted by commercial interests to the point where it has been reduced in status to a "Hallmark holiday", though it does have a longer historic legacy than most."

Read more
.:Click:.

Cool Cards Anti Valentine

Valentine Cards

You won't find Valentines Cards at Cool Cards.

You know that demonstration and acknowledgment of Intimacy, Love, Celebration and Friendship is a daily event. We've got the best range of cards that know this as well as you do.

Cool Cards
.:Click:.

Anti Valentine

From Amazon

The Break Up Bible (Paperback) by Ruth Graham

"101 True Stories to Make You Glad You're Single!"
"The perfect antidote to all that Valentine's schmaltz."
"...being single will never be scary again!"

"From unfaithful partners, shallow boyfriends and the big-mouthed parrot that gave the game away, to the lethal vagina, the blind date threatening suicide and the transexual guardsman in his girlfriend's wig, all of human life is here. And the best bit is, after reading what other people have gone through in pursuit of love being single will never be scary again!"

"The stories are all told from the female perspective giving a huge insight into how women around the world see themselves, the men they form relationships with and bundles of advice on how to (or not) split from an unwanted partner. But this is not an anti-male book. Plenty of the tales revolve around the failings or misdemeanours of women. There are also a selection of stories from gay men and women, and checklists of how to spot when your relationship is failing, how to catch errant partners out and how to gain suitable revenge! This book is a great gift that friends can give to each other when one has broken up, or is getting divorced, or is simply feeling down."

View pages
.:Click:.

Buy book at Amazon (Cool Cards have no affiliation)
.:Click:.

Anti Valentine

From Amazon

"Love Kills: Anti-Valentines Products"

"Not feeling the love this Valentines' Day? So if your flowers and chocolates didn't get delivered in time, boycott the L word and check out our collection of anti-Valentines products. Save ££s on the most unromantic things."

Read more
.:Click:.

Anti Valentine

Anti Valentine Cards

"The idea of the site is to provide an alternative card-sending service for all the people who think Valentine’s Day is sickly-sweet, exclusively coupley, consumerist nonsense or otherwise a bit naff."


View more
.:Click:.

Anti Valentine

From WOAI

Valentine’s Day is all about sweet sayings and sweet nothings between sweethearts. These days it seems like it’s all about sweet somethings. Balloons, teddy bears, romantic cards, and - if your goals are really lofty - maybe even a ring.

Some call Valentine's Day a manufactured holiday. If you're a man, you know you better step it up - or end up in the doghouse. If you're a woman, you're hoping for the best - but preparing for the worst.

Right now, there are nearly 96 million unmarried and single people living in the United States. Stands to reason that a good chunk of them are probably not big fans of Valentine's Day. So now there's something for the unattached to get them through February 14th: Anti-Valentines Cards.

Another features a vintage 1970s-era photo of a boy holding a homemade valentine on the front. The caption below it reads, “The next day, little Timmy had his heart broken. Valentine’s Day sucks.”

One simply says, “Valentines Day sucks.”

From WRCB

Okay we've all been in the card aisle, what I like to call the pressure cooker. Do you go with traditional? Romantic? Or funny? So many choices. But this Valentine's Day there is another option.

That's right, the anti Valentine's Day card.

The card says 'they had shared a moment'. And then on the inside, 'a lifetime commitment was completely out of the question. Happy anti-valentine's day for the woman who knows what she doesn't want'.

"I promise you won't be alone forever. I know how much you like cats. Happy Valentine's Day."

Read more
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Valentine Cards

From the BBC

Add romance, passion and mystery to your Valentine by sending an e-card in another language. Try these phrases in French, Spanish, German, Italian, Welsh, Gaelic, and Irish.

Read more
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Valentine Card History

Saint Valentine's Day or Valentine's Day is the traditional day on which lovers express their love for each other; sending Valentine's cards, candy or Donations to Charities, often anonymously. It is very common to present flowers on Valentine's Day. The holiday is named after two men, both Christian martyrs named Valentine. The day became associated with romantic love in the High Middle Ages, when the tradition of courtly love flourished.

The day is most closely associated with the mutual exchange of love notes in the form of "valentines". Modern Valentine symbols include the heart-shaped outline and the figure of the winged Cupid. Since the 19th century, handwritten notes have largely given way to mass-produced greeting cards. The Greeting Card Association estimates that approximately one billion valentines are sent each year worldwide, making the day the second largest card-sending holiday of the year behind Christmas. The association estimates that women purchase approximately 85 percent of all valentines.

Read more
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